2016 – 2017
Mariama April S. Murillo
Jefferson S. Sejalvo
Louisa B. Dancel
Bence Geo S. Alas
COMMITTEE HEAD for MARKETING
Regine T. Resmundo
COMMITTEE HEAD for FINANCE
Joanne Kylie C. Villamarin
COMMITTEE HEAD for COMMUNICATIONS
Neil Patrick L. Aguinaldo
COMMITTEE HEAD for CREATIVES
Charmine L. Macutong
COMMITTEE HEAD for
QUALITY and AUDIT
Joshua L. Buensalido
COMMITTEE HEAD for ADMINISTRATION
Prof. Angelina G. Goyenechea
Raquel G. Ramos, DBA
Dean, College of Business Administration
Department of Marketing, College of Business Administration, Polytechnic University of the Philippines, Manila
Official Press Release for Boracay Beach Radio 97.3
Versus Productions, a group of senior Marketing students from the Polytechnic University of the Philippines, will be having its grand seminar entitled “Marketing Arcade: Exploring the World of Strategic Gameplay” on the 28th of February 2017 at the Bulwagang Balagtas, 4/F NALLRC, PUP Mabini Campus, Sta. Mesa, Manila.
As an academic event, which aims to develop a move in depth understanding about marketing, there will be 1 500 to 2 000 student attendees from PUP–Manila and other universities, for them to be prepared be competent and be ready to face the challenges that awaits them in the corporate world.
Mr. Voltaire John Belacha, the Senior Marketing Officer of Camella Homes, Mr. Willy Arcilla, also known as the “Brand Healer”, and Mr. Henry Tenedero, Past President of Philippine Marketing Association 2015, will be the keynote speakers of the event. They will discuss about strategic marketing, brand revival and brand management, respectively.
This event will not be possible without the help of the generous sponsors and media partners; Co-presented by Uber, Trampoline Park, D-zone Backpackers Inn Tagaytay, CircleCare, and Nissin Cup Noodles; In cooperation with Glutaphos and Lazada; With the official lights and sound partner Sound Movers; With the official studio and photographer RELANS Digital Photography; Special thanks to AAB Philippines, Inc., EsKWELAhan Planner, DOS Candy, NIPS Chocolate, Hope in a Bottle, Telus International Philippines, Nature’s Spring Water, and Belle de Jour Power Planner; and our Media Partners ASTIG.ph, Boracay Beach Radio, ClickTheCity.com, WhenInManila.com, Yabang Pinoy, Summit Media, and Yes! Magazine.
Like marketing, most games have a narrative, but are they something more? Can strategic gameplays be studied like books? Are they something else entirely?
Defeat your RIVALS, get up and REBORN at the pit of your downfall, REIGN every enemy territory in sight.
Make sure all your senses are pumped up for MARKETING ARCADE: EXPLORING THE WORLD OF STRATEGIC GAMEPLAY!
#MarketingArcade2017 #Rival #Reborn #Reign