A Film About Coffee
What else can be explored about a subject which has been described as the second most legally traded commodity in history? Coffee is a ubiquitous touchstone of modern human life and is a beverage whose consumption transcends culture, religious belief, and economic wealth. Taken on its own, the title of this documentary film is itself indicative of the societal perception of the homogeneity of coffee – what else can A Film About Coffee be other than just, plainly, a film about coffee?
However, like the sweet memory of every unforgettable cup in the haze of a caffeine afterglow, the beauty
of A Film About Coffee is best recalled in its nuances. The exquisite, poetic images captured by director
Brandon Loper bring into focus the emerging industry of specialty coffee and the inevitable journey of
coffee itself from pop culture to subculture, from instant to slow-brewed, and from commercial to artisanal.
The narrative also mirrors the journey from farm to cup beginning from the misty mountains of Rwanda and Honduras to cafes in Tokyo, Portland, Seattle, San Francisco and New York, examining, at each step, the unique socio-economic relationship between farmer, roaster and costumer in the context of the modern call for trade parity and organic farming.
Lastly, A Film About Coffee features the driving forces behind the emergence of the specialty coffee industry: the coffee buyers, the roasters, and the baristas whose journeys in taste have helped discover (or recover) public appreciation in specialty coffee beyond mere caffeine delivery. It is a finely crafted visual love letter to the past, present, and future of coffee in a world which demands it as both commodity and craft.
Habitual Coffee is a specialty coffee shop which offers an exclusively hand-brewed selection of freshly roasted specialty coffees and coffee-based beverages designed and perfectly calibrated to highlight the intrinsic characteristics found in every bean.
At Habitual Coffee, we believe that each experience of coffee should be a singular moment of fresh flavor. By carefully choosing the best and most unique beans from a varied list of local and international coffee roasters and producers, we aim to offer a new world of taste to every discerning customer who might come out of curiosity but will return because of habit.
#YKW, short for You Know Who, is a specialty coffee brand under beverage innovators, EDSA Beverage Design Group. It is our philosophy that truly amazing coffee can be enjoyed in the comfort of your own homes. We scour the world for the best beans from partner farms and world-renowned specialty coffee bean traders and roast them to perfection, so you can have a taste of the freshest, richest coffee.
It is our goal to share the way we experience coffee first with the Filipinos and then ultimately to the rest of the world - You Know Who Coffee Roasters MNL